SOCIAL MEDIA MANAGEMENT
· 2026
Client
Valookie BCN
Style
New York, approachable, fun
Content type
Reels, carousels, stories, scripts
Material produced
Editorial calendar, Reel scripts, content strategy, audiovisual direction
Roles
Content Strategist · Social Media Manager · Scriptwriter · Content Creator · Copywriter · Diseñadora de Posts · Directora Audiovisual
Tools
IA generativa, After Effects, Illustrator, Meta Business Suite
About the project
Full social media management for Valookie BCN, a New York-style cookie shop based in Barcelona. I define the content strategy month by month, write the Reel scripts and direct the owners —Santi and Vale— in front of the camera in humorous, viral formats. I handle the full editorial calendar, publication planning, copywriting and coordination of all audiovisual production. A project that combines strategy, brand narrative and creative execution from start to finish.
Project reel
Results in one month
+287%
Accounts reached
93%
Engagement
+53
New followers
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